Wimbledon High Street has lost its identity. It has lost the vitality, diversity and character that local businesses bring to the high street and needs to reinvent itself to find its unique relevance for a new generation. The Digital High street project offers a solution to this by creating a presence on the high street for local businesses via a series of /D/stores. Each /D/store will act as a customisable digital shop and display space linked to a local business.